Trade Huge

Twitter launches its Business Guide – But Why?

When Dell announced the profits it has made using the twitter channel there was not even a word spoken from the twitter side. In fact everybody thought at least Biz Stone would come out with a press release to congratulate Dell and shout to the world that twitter has got the business benefits.Well twitter has made a well planned move by keeping silence when Dell came out with the twitter effect. On the 23rd of the July twitter has released there first attempt to pitch the businesses to use twitter to increase visibility and to gain customer access. Twitter has released a twitter 101 guide for business and everybody is happy about it.

As usual and as predicted the Dell story is on the front page of the case studies with some other brands for food like CoffeeGroundz. The guide contains six resources in total staring from what is twitter. The six topics covered in the guide are What is twitter, Getting Started, Learn the lingo, Best Practices, Case studies ( Dell 3 million dollar profits are the main reason for this I still believe) and other resources.

Other resources included in the guide are books – The one from oreilly is a must read if you work on twitter, Articles and Sites – Sites which usually write more about twitter like Mashable which has a complete section targeting only the twitter audience and the last the blog post – this blog posts are very less comparing to the the media and the blog attention twitter is getting.

I think the next thing twitter can do start sending this twitter 101 guide to the business executives on the twitterberry.